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Apple still holds the majority of the tablet market. Between 2011 and 2012 Apples market share slipped below 50% of the first time, suggesting that fierce competition from rivals may finally topple Apple's dominance. The Visiongain research group (www.marketresearch.com) has determined that the value of the global tablet market in 2013 will reach US$53.6 billion.
Key among Apple's new rivals are Microsoft who is simultaneously trying to capture market share from Apple in both the smartphone and tablet spaces. By mimicking Apple's supply chain model Microsoft is making a clear bid for dominance in the tablet market, according to Visiongain.