Does Twitter have a stickiness problem?
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Does Twitter have a stickiness problem?


According to data published by Twitter analytics firm Twopcharts, Twitter may have a stickiness problem. According to the data there is a large discrepancy between the number of accounts created and the number of accounts that actually remain active.

Of the 284 million accounts created in 2013, only 37 million (12.9%) were still actively tweeting in February 2014. On the other hand, of the 4 million accounts created in 2008, 1 million were still tweeting in February 2013, indicating that early Twitter adopters are more likely to stick with the service. The accompanying chart is provided via Statistica.com .

 
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