U..S. online holiday spending passes $21 billion so far
TweetFollow Us on Twitter

U..S. online holiday spending passes $21 billion so far


ComScore (www.comscore.com), a company that "measures the digital world," has reported holiday season retail e-commerce spending for the first 32 days of the November–December 2012 holiday season.

For the holiday season-to-date US$21.4 billion has been spent online, marking a 14-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion. However, growth rates softened considerably in the wake of Cyber Monday and through the weekend.

"While Cyber Monday was a high point for holiday e-commerce spending and Cyber Week saw several strong spending days, there was a clear softening in the growth rate during the back half of the week," says comScore chairman Gian Fulgoni. "It is likely that, to some extent, holiday spending was pulled forward to the Thanksgiving-Black Friday period given the heightened promotional activity around that time. And some of the softening is a natural post-Cyber Monday lull that we often experience, an effect that may be somewhat more pronounced this year given the additional shopping days between Thanksgiving and Christmas. However, as the urgency to finish one's holiday shopping increases we expect to see growth rates pick up again in the next couple of weeks before Christmas."

An analysis of holiday spending demonstrates how various components are contributing to the current 14% growth rate. Thus far in the season, spending growth is being driven both by an increase in the number of buyers (up 9 % to 128.7 million) and the average spending per buyer (up 5% to $165.90). The increase in spending per buyer is coming primarily from an increase in the number of transactions (up 4% to 2.19 per buyer) as opposed to the amount spent per transaction (up only 1% to $75.90).

"That we are seeing growth come from an increase in both the number of buyers and the average spending per buyers suggests broad-based strength in the e-commerce sector," Fulgoni adds. "It reflects not only the health of the e-commerce channel as more people buy online, but also the health of the consumer who has been willing to spend more online this year than last. It's particularly noteworthy that half of the online population has made an e-commerce  purchase thus far in the holiday season."

 
AAPL
$100.53
Apple Inc.
+1.37
GOOG
$586.86
Google Inc.
+4.70
MSFT
$45.33
Microsoft Corpora
+0.22
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Go to Bed – An Interview With Touchfight...
Touchfight Games is an exciting new indie studio that was co-formed between game journalist and author Nathan Meunier, artist Leonard Kenyon, and programmer Jon Kenyon. Their debut game Go To Bed will be released this fall, and with all the excitement we wanted to get to know Touchfight Games a little better. Nathan, Leonard, and Jon were kind... | Read more »
Assault Vector Review
Assault Vector Review By Rob Thomas on August 19th, 2014 Our Rating: :: SIMPLE STRATEGYUniversal App - Designed for iPhone and iPad While this hex-based warp ride is fine in theory, Assault Vector is a bit too simple to be enjoyable for very long.   | Read more »
Tom Hanks’ Hanx Writer has Taken the App...
Tom Hanks’ Hanx Writer has Taken the App Store by Storm Posted by Jessica Fisher on August 19th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
It Came from Canada: Galaxy Dash
With its use of well-established tropes like endless flying and sci-fi space shooting, the upcoming Galaxy Dash: Race to the Outer Run most likely won’t confound expectations. However, with its robust amount of opportunities for fun player interactions it might just exceed them. We check out this new great space coaster in the latest edition of It... | Read more »
PromptSmart Review
PromptSmart Review By Jennifer Allen on August 19th, 2014 Our Rating: :: SNAPPY SPEECHGIVINGUniversal App - Designed for iPhone and iPad Offering you a teleprompter in your pocket, PromptSmart is immensely helpful for those who do public speaking.   | Read more »
The Firm (Games)
The Firm 1 Device: iOS iPhone Category: Games Price: $.99, Version: 1 (iTunes) Description: RELEASE SPECIAL SALE 50%! Welcome to THE FIRM,Your profil retained our full consideration and we have the pleasure to inform you that your application as a Senior Trader in our Investment division has been accepted. Your new office is ready... | Read more »
They Need To Be Fed 3 (Games)
They Need To Be Fed 3 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: 360 degree gravity platforming is back! Run, jump, collect, avoid enemies and feed yourself to the monster at the end! | Read more »
Who Wore it Best? Phantom Flower vs. And...
Who Wore it Best? takes a break from all the bloodshed to check out two decidedly tranquil and nature-loving puzzles games: Phantom Flower and And Then it Rained. [ Who Wore it Best? Phantom Flower vs. And Then it Rained is a post from 148Apps ] | Read more »
Sentinel 4: Dark Star Review
Sentinel 4: Dark Star Review By Jennifer Allen on August 19th, 2014 Our Rating: :: STURDY TOWER DEFENSEUniversal App - Designed for iPhone and iPad After 4 years, the latest entry to the Sentinel series is here. It’s not quite as wondrous as we hoped but it’s till pretty satisfying.   | Read more »
TrashEver2 - You can move your selected...
TrashEver2 - You can move your selected notes to trash box. 1.0.0 Device: iOS Universal Category: Productivity Price: $.99, Version: 1.0.0 (iTunes) Description: TrashEver is an application only for throwing away the note of Evernote into a garbage can quickly. A note is chosen and as the tap of the garbage can icon is carried out. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.