U..S. online holiday spending passes $21 billion so far
TweetFollow Us on Twitter

U..S. online holiday spending passes $21 billion so far


ComScore (www.comscore.com), a company that "measures the digital world," has reported holiday season retail e-commerce spending for the first 32 days of the November–December 2012 holiday season.

For the holiday season-to-date US$21.4 billion has been spent online, marking a 14-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion. However, growth rates softened considerably in the wake of Cyber Monday and through the weekend.

"While Cyber Monday was a high point for holiday e-commerce spending and Cyber Week saw several strong spending days, there was a clear softening in the growth rate during the back half of the week," says comScore chairman Gian Fulgoni. "It is likely that, to some extent, holiday spending was pulled forward to the Thanksgiving-Black Friday period given the heightened promotional activity around that time. And some of the softening is a natural post-Cyber Monday lull that we often experience, an effect that may be somewhat more pronounced this year given the additional shopping days between Thanksgiving and Christmas. However, as the urgency to finish one's holiday shopping increases we expect to see growth rates pick up again in the next couple of weeks before Christmas."

An analysis of holiday spending demonstrates how various components are contributing to the current 14% growth rate. Thus far in the season, spending growth is being driven both by an increase in the number of buyers (up 9 % to 128.7 million) and the average spending per buyer (up 5% to $165.90). The increase in spending per buyer is coming primarily from an increase in the number of transactions (up 4% to 2.19 per buyer) as opposed to the amount spent per transaction (up only 1% to $75.90).

"That we are seeing growth come from an increase in both the number of buyers and the average spending per buyers suggests broad-based strength in the e-commerce sector," Fulgoni adds. "It reflects not only the health of the e-commerce channel as more people buy online, but also the health of the consumer who has been willing to spend more online this year than last. It's particularly noteworthy that half of the online population has made an e-commerce  purchase thus far in the holiday season."

 
AAPL
$519.01
Apple Inc.
+1.05
GOOG
$556.54
Google Inc.
+20.10
MSFT
$40.40
Microsoft Corpora
+0.65
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Unpossible (Games)
Unpossible 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: **Important** Requires at least iPad 2, iPhone 4S, iPod Touch (5th gen), or newer. | Read more »
Hitman GO (Games)
Hitman GO 1.2 Device: iOS Universal Category: Games Price: $4.99, Version: 1.2 (iTunes) Description: Get your daily fix of Agent 47 with this elegant, strategy-based Hitman game! | Read more »
The Seventh Sign: Hodappy Bird Released...
The Seventh Sign: Hodappy Bird Released on the App Store Posted by Jeff Scott on April 16th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Rogue Heroes (Games)
Rogue Heroes 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Rogue Heroes is awesome fast-paced 2D action-platforming roguelike game with RPG elements. - explore the depth of procedurally generated levels- upgrade your hero- level up and collect equipment with unique set bonuses- complete... | Read more »
Fourcast Review
Fourcast Review By Jennifer Allen on April 16th, 2014 Our Rating: :: VIDEO POTENTIALiPhone App - Designed for the iPhone, compatible with the iPad Fourcast is a great idea for combining video clips, but it does lack a number of essential features to make it an ideal option.   | Read more »
Hearthstone: Heroes of Warcraft is Avail...
Hearthstone: Heroes of Warcraft is Available on the U.S. App Store Right Now – Gogogogo! Posted by Rob Rich on April 16th, 2014 [ permalink ] | Read more »
Grammar Pop HD Review
Grammar Pop HD Review By Jennifer Allen on April 16th, 2014 Our Rating: :: FUN LEARNINGiPad Only App - Designed for the iPad Learning the different parts of speech isn’t always fun, but Grammar Pop HD makes it much more entertaining than it has any right to be.   | Read more »
Groundskeeper2 Review
Groundskeeper2 Review By Nadia Oxford on April 16th, 2014 Our Rating: :: SLICE THOSE ALIEN SLIMEUniversal App - Designed for iPhone and iPad Putting aside some minor control issues, Groundskeeper2 is a fun and furious action/shooting game that keeps players coming back.   | Read more »
Pinnacle Studio for iPhone (Photography...
Pinnacle Studio for iPhone 5.0 Device: iOS iPhone Category: Photography Price: $9.99, Version: 5.0 (iTunes) Description: | Read more »
Season 3 of Zombies, Run! Starts Right N...
Season 3 of Zombies, Run! | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.