Ad recall rates are 40% for smartphone users, 33% for tablet users
TweetFollow Us on Twitter

Ad recall rates are 40% for smartphone users, 33% for tablet users



Connected devices score high rates of ad recall and response among users, with one-third of U.S. tablet owners and 40% of U.S. smartphone owners recalling an in-app ad shown on their device, according to Parks Associates (www.parksassociates.com).

"Over 50% of U.S. broadband households now own at least one Internet-enabled CE device, and tablet ownership grew by 146% in the first three quarters of 2012," says senior research analyst at the research group. "These devices offer a significant opportunity, in an increasingly fragmented media environment, for advertisers to form and maintain meaningful connections with consumers."

According toParks Associates data:

° 51% of U.S. broadband households own at least one Internet-enabled CE device.

° 25% of U.S. broadband households own a smart TV set.

° Smart TV and connected game console in-app ad awareness is low compared to smartphone and tablet ads, but these users are more likely to respond. One-fourth of smart TV users recall an in-app ad and 84% responded. One-fifth of connected game console app users recall an in-app ad and 72% responded.

"Consumers of all segments are turning to digital devices for media content, and younger audiences, consumers under 34 years old, are maturing," Way says. "Stakeholders need to adjust their content discovery and monetization strategies so that they have a strong brand presence on these new platforms."

 
AAPL
$118.30
Apple Inc.
+1.83
GOOG
$539.36
Google Inc.
+1.86
MSFT
$47.80
Microsoft Corpora
-0.18
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

The Sandbox EDU Review
The Sandbox EDU Review By Nadia Oxford on November 24th, 2014 Our Rating: :: COME PLAY IN THE SANDBOX AGAINUniversal App - Designed for iPhone and iPad Like its predecessor, The Sandbox EDU offers lots for players to see, do, and create. But should an educational app have so many spelling errors?   | Read more »
Taichi Panda Hits iOS in December
Taichi Panda Hits iOS in December Posted by Jessica Fisher on November 24th, 2014 [ permalink ] Snail Games has released the first official game play trailer for  | Read more »
Skylanders, Show Off How You Fight Kaos...
Skylanders, Show Off How You Fight Kaos to Win Cool Prizes Posted by Jessica Fisher on November 24th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
Playdek has Annouced a Delicious Thanksg...
Playdek has Annouced a Delicious Thanksgiving Sale Posted by Jessica Fisher on November 24th, 2014 [ permalink ] Playdek, makers of | Read more »
Pair Solitaire Review
Pair Solitaire Review By Jennifer Allen on November 24th, 2014 Our Rating: :: ADDICTIVE. SO ADDICTIVEUniversal App - Designed for iPhone and iPad Welcome to your new ‘five more minutes, oh no, why is it dark outside’ addiction.   | Read more »
DryGin Studios Release a Free-to-Play Ve...
DryGin Studios Release a Free-to-Play Version of Bio Inc Posted by Ellis Spice on November 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
The Hunted Review
The Hunted Review By Jordan Minor on November 24th, 2014 Our Rating: :: A GROAN IN THE DARKUniversal App - Designed for iPhone and iPad The Hunted’s multiplayer thrills are overshadowed by bland visuals and average gameplay.   | Read more »
Need for Speed No Limits has Been Unveil...
Need for Speed No Limits has Been Unveiled for iOS Posted by Ellis Spice on November 24th, 2014 [ permalink ] EA and Firemonkeys have announced Need for Speed No Limits, the next mobile installment | Read more »
Space Expedition Review
Space Expedition Review By Jordan Minor on November 24th, 2014 Our Rating: :: ONE SMALL STEPUniversal App - Designed for iPhone and iPad The only thing boring about Space Expedition’s lonely journey is its title.   | Read more »
Ubisoft Gives Everyone Two New Ways to E...
Ubisoft Gives Everyone Two New Ways to Earn In-Game Stuff for Far Cry 4 Posted by Jessica Fisher on November 21st, 2014 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.